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Flextension

Flextension

In What Way Might We (IWWMW) create a durable, adjustable, and ergonomic tool for holding up electronic devices?

In the spring of 2017, I learned the importance of asking IWWMW questions as the starting point for ideation. This is the problem my teammates and I addressed by creating the Flextension. We used the design thinking process to ideate, prototype, and ultimately “sell” our product at a design fair.

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The course used an iterative process in which there were multiple rounds of eliminations and subsequent joining of teams.

After the first round of elimination, my idea remained and I gained a teammate.

After another round of elimination, we gained two new teammates.

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Once our prototype was finalized, I drew a schematic (left) and assembly drawing (right) to show the materials we would need to make each of the parts.

I was responsible for modeling the parts in SolidWorks and creating the pieces using a Laser Cutter and came up with the idea to use scrap metal for the base.

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We decided to position it as a luxury item and priced it accordingly.

We decided to position it as a luxury item and priced it accordingly.